Here's an example of a website banner that interacts one to one with the user - http://www.dallassthlm.com/playground/playground.html. This banner, when displayed determines your location via IP address, matches this to your local weather information and recommends personally what type of clothing you should be wearing, jacket or no jacket.

Now this kind of functionality could be very useful to companies within the travel & tourism sector in attracting traffic through engagement. We think that if it’s possible to do this with weather, why can’t we do this with Soccer too. Imagine if you could attract potential Soccer visitors by displaying your flights, hotel or car hire relative to the stadium or city they are booking.