I came across this creative execution during March. It’s a good example of what can be achieved by matching the right creative concept with the appropriate technology. The video shows a Shell ad on Wheels24 with the caption “For a gripping ride, Click Here”. The ad depicts a rally race car driver looking as if he’s having the time of his life. When you hover over the graphic it speeds through various frames creating a shaking effect. I think this is a very cool use execution and definitely enhances the user experience.